GTM SIGNAL STUDIO
Is AI recommending your company to buyers?
48% of B2B searches now trigger AI-generated answers. Google AI Mode, ChatGPT, and Perplexity are building shortlists before buyers visit your website. Most enterprise companies are not on them.
48%
of B2B searches trigger AI answers
94%
of buyers use AI during research
75%
of enterprise teams have adopted AI
7/10
enterprise companies invisible to AI
THE SHIFT
The way buyers find companies has changed.
Enterprise marketing teams are investing more in AI than ever before. 86% are increasing budgets this year. Marketing departments saw the biggest spend jump at 64%, ahead of every other department.
But there is a side of this shift that most teams have not examined yet. While AI is being adopted internally to make teams faster, it is also changing how buyers find companies externally. AI platforms do not return ten blue links. They return answers. Recommendations. Shortlists.
If your company is not in those answers, your competitors are getting the recommendation instead.
THE FRAMEWORK
AI visibility is measurable. And fixable.
AI platforms decide who to recommend based on four signal categories. Each one is scored 0-25 for a total of 0-100.
Citation Presence
Does AI mention your company by name when buyers search your category?
Entity Recognition
Does AI correctly understand what you do and who you serve?
Content Structure
Can AI extract clear answers from your website content?
Citation Breadth
Are you mentioned across multiple independent sources?
THE DATA
Original research. Citable stats.
We run original research on AI visibility and enterprise marketing so you can cite the source, not the summary. Every stat links to its methodology.
81%
of 150 B2B companies score 0-5 on AI citation presence — invisible to AI recommendations
94%
of B2B buyers use AI in their buying process
95%
of winning vendors were already on the buyer's Day 1 shortlist
FREE RESOURCES
Check your AI visibility. No cost. No email.
AI Visibility Scorecard
Interactive self-assessment. Score your company across 4 dimensions in under 5 minutes.
Take the scorecard →AI Visibility Playbook
The full framework: dimensions, scoring, and prioritised fix list for enterprise teams.
Read the playbook →7 AI Citation Signals
The specific signals AI platforms use to decide who to recommend. Prioritised by impact.
See the signals →AI Visibility Audit
Professional audit. 4 dimensions, scored 0-100, prioritised fix plan. PDF in 48 hours. £297.
Get audited →FROM THE BLOG
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