Privacy Policy | GTM Signal Studio

Who we are

GTM Signal Studio is operated by Oloye Adeosun, a sole trader based in Kent, United Kingdom. Our website is gtmsignalstudio.com.

For data protection enquiries, contact us at thegtmsignalstudio@gmail.com.

What data we collect

We collect the minimum data necessary to provide our services:

Email address when you subscribe to our newsletter or download a resource (processed by Beehiiv).
Website analytics via Google Analytics 4 (GA4). This includes pages visited, time on site, referral source, and device type. GA4 uses first-party cookies and does not collect personally identifiable information by default.
Name, email, and company details when you request a GTM audit or AI Presence audit.
Correspondence when you email or message us directly.

How we use your data

To deliver the newsletter you subscribed to.
To deliver audit reports you requested.
To analyse website usage and improve our content.
To respond to your enquiries.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

Legal basis for processing (GDPR)

Consent when you subscribe to our newsletter or submit your email for a resource.
Legitimate interest for website analytics and improving our services.
Contract when you engage us for audit or consulting services.

Third-party services

We use the following third-party services that may process your data:

Beehiiv for newsletter delivery and email subscription management.
Google Analytics 4 for website analytics.
Vercel for website hosting.
Supabase for database and content storage.
SmartLead for email campaign delivery (outbound only, not subscriber data).

Each service has its own privacy policy. We encourage you to review them.

Cookies

We use the following cookies:

Essential cookies required for the website to function (session management, security).
Analytics cookies (Google Analytics 4) to understand how visitors use our site. These are only set after you consent via our cookie banner.

You can manage your cookie preferences at any time by clicking the cookie settings link in our footer.

Your rights

Under GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data.
Withdraw consent at any time.
Object to processing based on legitimate interest.
Lodge a complaint with the ICO (Information Commissioner's Office) if you believe your rights have been infringed.

To exercise any of these rights, email thegtmsignalstudio@gmail.com.

Data retention

Newsletter subscriber data is retained for as long as you remain subscribed. You can unsubscribe at any time via the link in any email. Audit and consulting data is retained for 12 months after project completion, then deleted. Analytics data is retained according to Google Analytics default settings (14 months).

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. We will not reduce your rights under this policy without your explicit consent.