RESEARCH
Original data. Citable stats. No recycled reports.
We run original research on AI visibility and enterprise marketing so you can cite the source, not the summary. Every stat links to its methodology.
ACTIVE RESEARCH
Current studies
UK Marketing Careers 2026
Twelve UK marketing roles ranked on median salary, hiring demand, how hard each is to enter, and what AI is doing to it. Product marketing and campaign management sit £20,000 apart on almost identical job-ad volume, which makes the gap a labour-pool problem rather than a market one.
12 roles, 28 sourced figures, IT Jobs Watch + Ashdown + Robert Half
The HTML Myth in AI Visibility
I tested whether clean semantic HTML predicts AI citation across 492 enterprise sites. The correlation was −0.007. Top-quartile and bottom-quartile sites scored within 0.1 points on accessibility. The markup is not the moat.
492 sites, 9-axis accessibility scan, Pearson r=−0.007
AI Visibility Benchmark: April 2026
We tripled the sample to 150 B2B companies across 5 sectors. 81% score 0-5 on citation. The pattern from 50 companies held at scale — and the invisible majority is even larger than expected.
150 companies, 5 sectors, multi-API scanner v2.0
AI Visibility: UK Law Firms 2026
50 UK law firms scanned across 4 AI visibility dimensions. 52% are invisible to AI recommendations. Mid-market specialists outperform global firms. The split is binary.
50 law firms, 4 dimensions, multi-API scanner v2.0
AI Visibility Benchmark 2026: Enterprise Edition
50 enterprise B2B companies scored across 4 dimensions of AI visibility. 44% scored 2/25 on citation presence. AI knows who they are but does not recommend them.
50 companies, 5 sectors, 3 AI platforms
KEY FINDINGS
Stats you can cite
Each stat links to its source. Use these in your own content, presentations, and reports.
81%
of 150 B2B companies are invisible to AI recommendations
GTM Signal Studio AI Visibility Benchmark, April 2026 (N=150)
28.7
average AI visibility score across 150 companies (out of 100)
GTM Signal Studio AI Visibility Benchmark, April 2026
48%
of B2B searches trigger AI-generated answers
Genesys Growth, AI Overviews for Marketing Leaders, 2026
52%
of UK law firms are invisible to AI recommendations
GTM Signal Studio, UK Law Firms AI Visibility Study, March 2026
3x
citation gap between Enterprise SaaS and IT Services
GTM Signal Studio AI Visibility Benchmark, March 2026 (N=50)
10/10
bottom 10 companies are all IT Services firms scoring 2/100
GTM Signal Studio AI Visibility Benchmark, April 2026
COMING NEXT
Research pipeline
Enterprise MarTech Stack Bloat Study
How many tools do enterprise marketing teams actually use vs pay for? Audit of 20 enterprise stacks.
B2B Buyer AI Usage Study
How B2B buyers use AI platforms during vendor research. Which platforms, at which stage, and what they trust.
Enterprise Attribution Gap Study
How much enterprise pipeline is invisible to current attribution models? The zero-click discovery problem.
AI-Generated Content Detection Study
Can enterprise buyers tell when content is AI-generated? Trust, engagement, and brand impact data.
Want to be included in the next study?
If you want your company included in the AI Visibility Benchmark (anonymised), or have a research question you want us to investigate, get in touch.
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