RESEARCH
Original data. Citable stats. No recycled reports.
We run original research on AI visibility and enterprise marketing so you can cite the source, not the summary. Every stat links to its methodology.
KEY FINDINGS
Stats you can cite
Each stat links to its source. Use these in your own content, presentations, and reports.
7 / 10
enterprise companies are invisible to AI search
GTM Signal Studio audit of 10 UK consulting firms, March 2026
15-25
average AI visibility score for enterprise companies (out of 100)
GTM Signal Studio AI Visibility framework
48%
of B2B searches trigger AI-generated answers
Genesys Growth, AI Overviews for Marketing Leaders, 2026
94%
of B2B buyers use generative AI during research
Sopro, AI in Sales and Marketing Statistics, 2026
75%
of enterprise organisations have adopted AI in marketing
AllAboutAI / Loopex Digital, AI Marketing Statistics, 2026
86%
of enterprise teams are increasing AI budgets this year
Kong Inc. / Gartner, Enterprise AI Spending, 2025-2026
COMING NEXT
Research pipeline
Enterprise MarTech Stack Bloat Study
How many tools do enterprise marketing teams actually use vs pay for? Audit of 20 enterprise stacks.
B2B Buyer AI Usage Study
How B2B buyers use AI platforms during vendor research. Which platforms, at which stage, and what they trust.
Enterprise Attribution Gap Study
How much enterprise pipeline is invisible to current attribution models? The zero-click discovery problem.
AI-Generated Content Detection Study
Can enterprise buyers tell when content is AI-generated? Trust, engagement, and brand impact data.
Want to be included in the next study?
If you want your company included in the AI Visibility Benchmark (anonymised), or have a research question you want us to investigate, get in touch.
Get Your AI Visibility Score