Oloye Adeosun

I am a Marketing Automation Specialist building GTM Signal Studio on the side.

By day, I work in enterprise marketing — automation, systems design, and campaign infrastructure. By night, I build signal-led go-to-market tools and frameworks for B2B founders who are tired of spray-and-pray outreach.

The Problem I Solve

Most B2B outreach fails before the email is written. Not because the copy is bad. Because there was no reason to send it.

The default approach — build a list, write a sequence, blast it to everyone — produces 1-3% reply rates and burns your domain reputation. I spent 4 years learning marketing, copywriting, and automation. The one thing nobody taught me: when to reach out to someone.

So I built a system that answers that question first.

What Signal-Led Means

A signal is not a job title or a company size. Those are characteristics — they are static. A signal is something that just changed: a new VP of Sales appointment, a funding round, a hiring spree for SDRs.

When you email someone based on a signal, they think "how did they know?" instead of "not another cold email." That is the difference between a pipeline and a prayer.

What I Have Built

GTM Signal Studio is not a theory. Everything here comes from real campaigns:

• 900+ cold emails sent across multiple segments — with published reply rates
• 6 GTM audits delivered to real B2B companies — with anonymised findings
• 18 Claude Code skills that automate research, content, and outreach
• 7 proven outreach patterns extracted from live data
• A weekly newsletter with frameworks from actual experiments

I share the data publicly — what works, what fails, and why. No manufactured case studies. No inflated numbers. Just the real thing.

Background

• BSc Business Administration
• MSc International Business & Enterprise
• 4+ years self-taught: web development, copywriting, email marketing, AI, automation
• Marketing Automation Specialist (enterprise, full-time)
• Based in Kent, UK